By Taher Mulla, SpeedChange Performance Coach

SpeedChange Performance Coaching: This is my passion and full-time venture; additionally it brings great joy to help others fulfil their potential. Having adopted the proven, tried and tested techniques myself, I am delighted with the results and the impact on my personal development.

So, what is Speed Change and how does it work?
Speed Change is the brand of professional coaching techniques that has been compiled and applied successfully by David Buffin, Founder and Managing Director of Buffin Leadership International Ltd (BLI). Over the past 30 years, he has been successfully applying his business development tools to help business leaders achieve outstanding results by utilising these unique systems and tools. David has also appeared in various TV programs and has worked with many renowned business leaders from UK, Europe, and around the world.

My Drive
The main purpose of this article is to explain how these techniques have worked for me and how I am using these to improve the results of the people that I work with. As a business owner I have enjoyed success, but my businesses have never reached a level that matches my ambition or expectations. I found this was primarily due to my task prioritising and lack of task completion. One of the methods used, is Speed Change’s, Results Focused Planner (RFP) which, once applied, has enabled me to complete these tasks and reach my goals and ambitions.

Results Focused Planning
The Results Focus Planner (RFP), is an integral part of Speed Change, it enables me to ensure my day is productive and will ensure I will get to my objectives in the timescale I have set. It is powerfully realistic and facilitates a plan for real life issues, enabling me to restructure my priorities efficiently. I am now focussing on what is most important to achieve my goals rather than being swept up by the day’s nuances and therefore distracted from my goals.
The main thrust of the RFP is to focus then plan the actions, review your activities and ensure these are still in tune with your goals. Beginning with your 1, 2 and 5 year goals. The 1st year is then broken into quarterly goals. The 1st quarter is then broken in to monthly; the 1st month is then broken into weekly which is in turn broken into daily tasks and actions.
The idea is that each task/action will contribute towards your goals and targets. This process is highly effective in focussing individuals to pay attention to their goals and ambitions and breaking them into manageable portions (Chunking) which consequently ensures that the goal or goals are achieved. Whilst there are many versions of this process out in the market I have found that the process, as compiled for Speed Change by BLI, comfortably accommodates flexible thinking and working; which is why it has worked for me and so many high-profile companies.
The plan and actions are subsequently reviewed as necessary and adjustments are made accordingly. In some cases the overall goals are redefined or changed entirely because the process has highlighted discrepancies which do not align with the original goals and objectives.

The Mountain
It’s like climbing a mountain. Each small step is getting you nearer to the summit.

“Buy In”
For any type of business, team work is an essential component. BLI have developed numerous techniques and visual aids to assist team members to contribute and in so doing generate a feeling of contribution to the solution. Generally termed “buying in”; it shows them how the consequences of their work impacts on other team members and the company as a whole. It is a great method of bringing the company mission statement to the forefront and ensuring that the team are in this together and are actively working to achieve this.

The Bridge!
The bridge model developed by BLI is a very unique way of solving business problems using the company’s own employees to come up with a solution. The coach is there to facilitate the process and ensure that any objections, agendas, personal or business issues are dealt with to achieve an outcome. The solution that the team has achieved, in most cases, not only increases profitability but also ensures an increased team spirit and an appreciation of other areas of the business. As the saying goes “a chain is only as strong as the weakest link”; this process ensures that the whole chain is as strong and rigorous as it can be.

The Future…
As a Speed Change Performance Coach I am here to help individuals and the business beyond their normal potential and achieve amazing results by improving their contribution, to help identify areas that need improvement and then to facilitate this change which will lead to benefits of better team coordination, improved team spirit and improved profits for the business. Together we can achieve a brighter future, the one we all aspire to.

By Taher Mulla, SpeedChange Performance Coach

At Bli we are used to dealing with companies looking to grow.
But what about those companies which are struggling to cope with rapid growth?

“A nice problem to have to deal with,” I hear you say.

Well hang on a minute – how would you like to have the switch board jammed with complaining customers who are not receiving goods on time, who find the products they ordered are wrong, where quality complaints are rising month on month, where personnel leave because of the stress, where the finance department struggle with negative cash flow.

Enough, enough, you can rightly say. All the above is a recipe for disaster and creates massive loss of confidence by customers and employees. Indeed it is a corporate life threatening position.

Such was the case when company X approached BLI for assistance to find a way out of the self created mess it found itself in. So what could be done quickly and effectively?



Formed only 5 years earlier by its parent company who spotted an opportunity in a market with only 4 other players, it hired a chief who was rewarded with a mandate to find customers and to fight for business on price and service, In effect to open up a new market presence for them.
Within two years the business was turning over £2m and was profitable. Two additional people were hired to help growth. Within four years the company was turning over £6m with 7 people. It had succeeded in carving out a position where it was number two nationally and had a number of single source customers. But storm clouds were gathering as the business growth outpaced the ability to handle the demands created on the company.
So what had gone wrong, BLI had to find out what was behind the problems which in their own words “had emerged almost out of nowhere”.


Survey “From Land to Sky”

In days before drones, specially equipped planes acting as spies in the sky and before this men and women who put themselves into the enemy’s world in a physical sense as true spies, the gathering of enemy intelligence was regarded as important as any other resource in battle. Even in days before gun powder, opposing army’s would assess the opponents strengths and weaknesses before committing to battle. Everything was considered from the ground itself to the sky above ahead of the bloody exchange of battle.


Business is something of a battle so why not prepare for war?

This was the first thing we looked at. What plans had been laid down and what strategy was to be employed?
The strategy had been to use the experience and knowledge of the CEO with minimum overhead in any other respect. It worked up to a point – when quite quickly the growth and burden of growth began to impact on the few and like the snowball rolling down the hill things began to go out of control.

With a little more preparation the stress being experienced could have been avoided.


BLI’s Survey

BLI’s survey takes a sharp and honest view of the business dynamics, examines the current status and the roles of everyone concerned in dealing with the day to day business activity. All people of influence are consulted.
What became obvious was that the “lone ranger” style of management was unable to handle the number of customers any more. Customer complaints were mounting not because of idleness or lack of motivation to deal with them but simply because resource couldn’t cope with the volumes. Analysis highlighted substandard performance for:

  • Logistics and stock control
  • Quality control of incoming materials
  • Trial planning and performance repeatability
  • Ability to supervise implementation of new products
  • Monthly performance analysis and resolution of complaints
  • Lines of communication were poor
  • Forward planning was no longer implemented

So we all knew where the hot spots were and very quickly the realisation that the organisation simply could not continue in this manner.


Battle Planning

Using BLI’s famous facilitation techniques all stakeholders (including a major customer) set about forging out a weighted plan of attack, which took less than day, to produce a results focussed action plan. The company team devised the result required to place the business where it wanted to be, which was to actually increase turnover again to £8m within two years and most importantly deal with how that would be achieved whilst producing outstanding customer service. In other wards a strong plan was devised with a very clear attribution of duty leaving no confusion for who does what and when. A financial plan was devised to carry the expansion to a successful position. The parent company were involved in ensuring strong cash flow/management planning , with budget controls placed firmly where they should be placed (and this was with the CEO and the team). Sales planning, in order to meet the targets, was carefully rolled out to ensure that the business could always meet customer demands for supply excellence.

Ownership (Buy In), of the future performance began to grow as targets were met. Within three months the customers began to feel relaxed again and began to trust the company’s ability to serve them. Some element of project planning was introduced so the team learned how to deliver what they said they would (results focussed planning tool) on time within budget.

Key to this success was the prioritisation weighting placed on all the improvement steps. Ensuring performance all round was meeting the customer needs is at the heart of every step.



  • The new targets are being met in all respects.
  • Business growth is excelling targets.
  • Regular meetings with the emphasis on meeting customer needs in all respects ensure that the difficulties of the past are no longer threatening the business. Sales growth is planned so as not to mismanage expectations and the “How will we achieve excellence”? is a question to be encouraged not feared.
  • Two more sales support staff have joined the company
  • The company engaged BLI to deliver a leadership programme to all staff. This had the effect of further cementing the results focussed thinking process as the company continues to expand and challenge for the number one supplier of choice in the UK.
    The lesson for business growth is one of preparation and planning coupled with strong “buy in” by everyone. Growth without delivery of customer satisfaction is the business of fools and can threated the very existence of the business. BLI’s facilitation techniques act like the cement between the bricks resulting in strength and cohesion in all aspects with the resultant high performance buy in by all stakeholders.

The lesson for business growth is one of preparation and planning coupled with strong “Buy In” by everyone. Growth without delivery of customer satisfaction is the business of fools and can threated the very existence of the business. BLI’s facilitation techniques act like the cement between the bricks resulting in strength and cohesion in all aspects with the resultant high performance buy in by all stakeholders.


Read David Buffin’s interview with TBCCI.
Download PDF

Buffin Leadership is currently spearheading a project to assist PITA (Paper Industry Technical Association) to define its focus and purpose for the future.

By utilising the BLI leading edge facilitation technique, the directors of the association will be lead through the fast and effective process which will capture, rationalise, create buy in and prioritise a strategy to ensure that the association more than meets the need of the members and industry it represents.

Like many manufacturing industries, the paper and board businesses have had to adapt quickly to changing times and in doing so meet challenges that would have sunk other less robust businesses. Issues such as higher energy, environmental, raw material costs are rising and against a backdrop of static or reducing market volume offer a perfect storm that has to be navigated.

PITA has for many years provided technical education, advice and leadership to the industry. By engaging in this work it is ensuring that it leads from the front thus helping to sustain it’s place as an organisation that is widely regarded as one of Europe’s most admired institutions.

Buffin Leadership will provide the necessary advice, stimulus and direction over the coming weeks to ensure PITA has a documented forward plan with relevant detail – including time line and project attribution, in other words a strategic plan with teeth.

Buffin Leadership is delighted to be associated with this opportunity and looks forward to working alongside PITA during the coming few months.

John Kirby, Operations Director, Buffin Leadership International Ltd.


Here’s an article about  the Turkish Leadership Team Thinking, Innovating and in Action in Istanbul to get the Results they truly deserve!